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Newspaper ads and its relevance today
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Newspaper ads and its relevance today

April 11, 2011 7:25 am

Was checking out todays edition of ‘ The Hindu’ and noticed a quarter-page ad for Emerson. There were two things funny about the ad:

1. The ad was about saving business in Brazil. What is the point of putting up an ad in an Indian daily about Brazil? We are in a country where we are not even bothered about own natural resources. Does the company think we will jump in to save Brazil???

2. Was happy when I saw a bar-code in the ad. Immediately fired up my Android phone’s bar-code reader and scanned it. It took me to a page which didn’t open. It had a server error in the mobile module of the site:
http://www.emerson.com/nbdmobile/defaultnbdb.aspx

A company that spends such huge money in a newspaper ad, shouldn’t they have checked everything. I feel this is money down the drain…

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